Experiments, Not Products
Finding the right SAAS product idea is hard. Every market, product, customer and entrepreneur is different. There’s no one-size-fits all blueprint for software entrepreneurship. However, there are...
View ArticleWhat The Software Industry Can Learn From Infomercials
Curious to know how the infomercial industry’s techniques can be applied to brainstorming, researching, vetting, marketing and developing software products that sell? Learn What The Software Industry...
View ArticlePaid Acquisition Is the Core Marketing Engine of Your Business
Focusing on paid customer acquisition channels forces tremendous focus on both conversions and a rock-solid business model – two key elements of success. To make the economics work for paid...
View ArticleSales & Landing Page Example From a 16 Year Old – Hint… It’s A Good One…
Here’s a landing page and signup form created by a 16 year old who wants to find a family to sponsor him to come and study in California. Interesting idea, and his campaign is well executed. Check out...
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One SaaS Marketing Experiment Produced These 80/20 Insights….
SaaS pay per click marketing experiment data can often reveal fascinating insights. Have a look at this image, and take mental notes. Anything jump out at you? One insight screamed out at me...
View ArticleSomeone Else is Already Building Or Doing My SaaS Product Idea
Here are some thoughts if you have found other companies or startups working on your SaaS product idea: http://news.ycombinator.com/item?id=4925271 And here are my thoughts/comments to help this...
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Alright Facebook, You Got Me With This Sponsored Post……..
Logged in to Facebook this morning and saw this…….. At first, I thought this was something my friend Warren liked on Facebook. Then, I looked below and realized it’s a sponsored story presumably...
View ArticleSaaS Startup Idea: Shopify Like Platform For SaaS Companies
This blog post raises an interesting SaaS startup idea: s Shopify-like platform for SaaS that removes much of the hassles of launching and charging for a SaaS web-based application including: Sign up...
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SEO and PPC Compound Each Other For SaaS
The cool thing about Google advertising for SAAS is this: SEO and PPC not only play off each other – they COMPOUND each other: SEO data/insights fuels PPC adjustments PPC data/insights fuels SEO...
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What An Underperforming Conversion Funnel Looks Like: A Case Study
Let me start by revealing an uncomfortable amount of data about our pay-per-click experiments over the past 7 days so far to demonstrate how much money could be generated by improving conversions. This...
View ArticleConversion Rate Optimization For Software Companies: A Book By Patrick Mackenzie
We’re pumped to check out Patrick Mackenzie’s new book on conversion rate optimization for software companies. Should be great material as his thinking is some of the brightest we have come across. I...
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9 Surprising Conversion Rate Insights For Freemium Product Categories
Edit: have you considered making a freemium app in the recruitment industry? Helping recruiters run a more efficient recruiting desk might be an interesting place to start your exploration. Conversion...
View ArticleAny Good SaaS Ideas Left?
Are There Any Good SaaS Ideas and Opportunities Left? You Bet There Are. Edit: for specific Saas ideas in the recruitment industry check out the blog called Recruiting Function. Forget about emulating...
View ArticleHow to Build Relationships When Researching SaaS Product Ideas: With Robert...
Edit: this post has made the front page of Hacker News, and a few requests have come in for the interview audio. It’s now live on the link below. Click the link below to listen to or download the audio...
View ArticleHow I Created a Viable SaaS Business: Chris Ritke of UploadThingy
This interview features tips, tricks and lessons learned from SaaS Entrepreneur and small business owner Chris Ritke. You will learn how Chris researches, builds and markets profitable SaaS apps as...
View ArticleHarcore Conversion Rate Optimization Tips From Anne Holland of WhichTestWon
This interview features hardcore conversion rate optimization tips, tricks and strategies straight from the hip of a 25 year direct response marketing veteran. Anne Holland is a direct response...
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SaaS Freemium Pricing and Metrics: 3 Invaluable Resources
Here are 3 very useful SaaS freemium resources we have found to help you better understand the freemium model as it applies to Saas. Scott Wolfgang: What HootSuite Has Taught Me About Freemium SAAS In...
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